Google: Try on you

As the Lead UX Content Strategist for the Try On You launch, I was responsible for crafting the user experience across its onboarding, marketing pages, and error states. This project tackled a core challenge in online clothes shopping: the difficulty of envisioning how new styles will look on you.

Try On You leverages AI technology to allow shoppers to visualize any outfit or product on themselves. This innovation transforms the online fashion experience into a personalized and immersive shopping journey, making it easier than ever for users to find styles they love and feel confident in.